• n. 暗機(jī)關(guān)；騙人的玩意；花招
• vt. 使暗機(jī)關(guān)；搞騙人的玩意

來自gimcrack的拼寫變體，花里胡哨的，花招，把戲。

gimmick

gimmick: [20] Gimmick originally meant ‘dishonest contrivance’ – indeed, in the first known printed reference to it, in George Maine’s and Bruce Grant’s Wise-crack dictionary 1926 (an American publication), it is defined specifically as a ‘device for making a fair game crooked’. The modern sense ‘stratagem for gaining attention’ seems to have come to the fore in the 1940s. The origins of the word are a mystery, although it has been suggested that it began as gimac, an anagram of magic used by conjurers.

gimmick (n.)

1910, American English, perhaps an alteration of gimcrack, or an anagram of magic.

In a hotel at Muscatine, Iowa, the other day I twisted the gimmick attached to the radiator, with the intention of having some heat in my Nova Zemblan booth. ["Domestic Engineering," January 8, 1910]

1. He dismissed the event as just a publicity gimmick.

他不理會這件事,只當(dāng)它是一種宣傳手法.

來自《簡明英漢詞典》

2. The tax cut is widely disparaged by senators from both parties as a budget gimmick.

兩個黨派的參議員們普遍對作為預(yù)算噱頭的稅收削減嗤之以鼻。

來自柯林斯例句

3. It is just a public relations gimmick.

這只不過是一種公關(guān)伎倆。

來自辭典例句

4. The basic gimmick was the distinguishing of one bank from the others.

基本決竅是區(qū)分某一銀行與其它銀行的標(biāo)志.

來自辭典例句

5. The advertisement is just a gimmick to make consumers buy their products.

宣傳只是一種使消費者買他們產(chǎn)品的花招.

來自互聯(lián)網(wǎng)